German outerwear brand Bogner announced a permanent presence in the United States with opening of two permanent flagship stores on Madison Avenue in New York City and Sunset Boulevard in Los Angeles.
Building on the success of its short-term and pop-up locations on both coasts, Bogner has strategically determined that the U.S. represents a key growth opportunity, accounting for approximately 25% of the company’s revenue.
“This exciting milestone underscores our unwavering commitment to the U.S. market, even amidst the prevailing trend of brick and mortar stores closing. It is a testament to our belief in the power of physical retail and our dedication to providing an exceptional in-person experience for our customers. We are confident that these new spaces will not only captivate and inspire, but also reaffirm our brand’s enduring presence in the hearts of our valued U.S. customers,” said Linda Ashman, executive vice president at Bogner of America.
The Madison Avenue location, located at 755 Madison Ave. just north of the corner of East 65th Street, spans 3,400 square feet and draws inspiration from a modern chalet, embracing a subdued color palette and natural materials to create a fitting backdrop for the company’s collections. Raw white oak lines the walls while the flooring seamlessly combines white oak and concrete. Illuminated fixtures in matte black steel tastefully accentuate the perimeter for clothing and accessory displays, and Austrian blue stone accented throughout the store in various forms adds tactile richness to the space.
Simultaneously, the 2,500-square-foot space at 8500 Sunset Blvd. on the Sunset Strip is a sleek and modern tribute to the city’s architectural style, with simplicity at the core of the design. A central element, known as The Pod, coated in black lacquer, houses the inner workings of the store and mirrors its surroundings, with a windowed wall offering views of La Cienega Boulevard. Custom Bogner video content on a digital billboard facing both inside the store as well as Sunset Boulevard is enhanced by abundance of natural light from a glass wall. Minimal illuminated fixtures on the walls highlight the collections, and the exclusive use of concrete, steel and lacquer materials throughout the space maintains a cohesive and contemporary aesthetic.
