Atco Properties & Management announced that full-service menswear company Eton Inc., has signed a 10-year and nine-month, 5,000-square-foot office and showroom lease at 381 Park Avenue South in Manhattan’s Midtown South.
Founded in the Swedish village of Gånghester in 1928 by Annie Pettersson, Eton specializes in creating men’s luxury shirts, accessories and lifestyle garments. Known for pioneering the wrinkle-free cotton shirt, their collections range from sharp dress shirts for formal occasions, to casual shirts, T-shirts and overshirts in luxuriously refined materials. Eton will relocate from 24 West 57th St. in summer 2024 and occupy part of the 12th floor at 381 Park Avenue South.
“We are pleased to have welcomed so many new and returning tenants to 381 Park Avenue South over the past six months,” said Kate Hemmerdinger Goodman, co-president at Atco Properties & Management. “With its classic architectural charm, location in the highly desirable Flatiron District, and the exceptional tenant service that we pride ourselves on, the building is an attractive choice for companies like Eton.”
Anthony Manginelli of CBRE represented the tenant and Robert Tunis, Kyle Berlinsky and Joseph Mangiacotti of Colliers represented building ownership. The asking rent was $62 per square foot.
Boasting 228,000 square feet of office space, 381 Park Avenue South was built in the early 1900s. Other prominent office tenants in the building include FGS Design LLC, Two Sticks Inc., EVOS, ListenFirst Media and the Stephen B. Jacobs Group. Famed bakery and restaurant Sarabeth’s Kitchen is located at the base of 381 Park Avenue South.
