The global real estate industry is poised for a significant technological shift, with property technology (proptech) investments set to reach US$37 billion by the end of this year and approach US$90 billion by 2032, according to a report by Fortune Business Insights. This surge in so-called property technology spanning data analytics, artificial intelligence, and blockchain is reshaping how buyers and sellers interact, making transactions more accessible, transparent, and efficient.
Against this backdrop, international real estate group Tekce, which operates from 20 offices across five countries, has launched MyTekce, a digital platform designed to centralize data and streamline the process of buying and selling property. By unifying key information in a single, user-friendly environment, MyTekce aims to simplify decision-making for both buyers and sellers, enhance transparency and reduce administrative friction in an industry long reliant on traditional methods.
“MyTekce marks a step change in how property is bought and sold,” said Özkan Tekce, Tekce’s COO. “Real estate is a traditional industry that has operated with conventional methods for many years. Our platform introduces a new era of personalization, connecting buyers and sellers with unprecedented ease. By leveraging cutting-edge technologies, we not only accelerate sector growth but also deliver significant value to stakeholders. Through our new platform, developed on our website and with our professional team of 250 staff fluent in over 30 languages, we are bridging the gap between property sellers and buyers and ushering in a new era for the industry.”
For sellers, MyTekce provides tools to request free property valuation reports, monitor their listings, review visitor statistics, oversee contracts and complete the entire sales process online. This digital approach promises to broaden their reach and streamline transactions.
Buyers, in turn, gain access to tailored search tools, real-time notifications on new listings, and direct communication with sales consultants. They can organize property viewings, manage favorite listings and tap into an integrated CRM system that centralises key documents and data. The result, the company said, is a smooth, user-focused buying experience.
Tekce plans further enhancements to MyTekce. A soon-to-be-launched Partner page will allow industry collaborators to list properties globally or serve their own clients by using Tekce’s extensive property database. Additionally, landlords will be able to manage short, medium, and long-term rentals, accessing transparent processes and receiving legal guidance through the platform.
