The widespread adoption of artificial intelligence (AI) in real estate has become nearly ubiquitous, reports the just-released “2025 Delta Real Estate Leadership AI Survey” from Delta Media Group, a real estate technology provider for brokerages.
Nearly nine in 10 real estate brokerage leaders report that their agents are actively using AI tools, underscoring a 7% increase in adoption from last year’s survey. As adoption accelerates, concerns over risks tied to AI have significantly eased, with the number of leaders “very worried” about safeguards dropping by eight percentage points since 2024.
“AI is no longer a new shiny object; it’s fast become an irreplaceable tool for brokerages and agents alike,” said Michael Minard, CEO and owner of Delta Media Group. “This year’s findings show AI is more integrated across brokerage operations, growing beyond marketing and content creation to areas like customer support and administrative automation.”
The survey was conducted with over 100 residential brokerage leaders collectively responsible for more than half of all U.S. real estate transactions last year.
Leaders rated AI’s current importance to the industry at 5.9 out of 10, up from 5.0 in 2024, with expectations for AI’s future importance rising to 7.2 out of 10 — a 22% increase over current levels. Medium to large brokerages (defined by Delta as having 101-500 agents and $101 million to $500 million in transaction volume) lead in adoption, leveraging scale and resources to implement AI effectively. Smaller brokerages (those with fewer than 20 agents and under $50 million in transaction volume) face barriers such as resource constraints, limiting adoption despite AI’s growing accessibility.
Real estate leaders anticipate that 2025 will mark a turning point for AI, with trends pointing to expanded use in administrative automation and customer service applications.
“The Delta survey highlights a growing belief that AI will redefine operational efficiency, helping brokerages navigate economic and market challenges with greater agility in 2025,” added Minard.
