Rent with Clara, a proptech platform developed by Clara Technologies, announced today a major rebrand and product repositioning aimed at combating rental fraud through a new infrastructure model it calls the “Trust Layer for the Rental Economy.” The company, accessible at rentwithclara.com, is introducing the Clara Rental Passport, a renter-controlled “Trust Layer” that combats fraud and accelerates secure, compliant rental applications for both renters and landlords.
Founded by real estate expert and tech entrepreneur Taylor Wilson, the platform combines rigorous verification technology with a mission-driven approach rooted in the founder’s own experience as a renter, landlord and agent. Wilson’s firsthand exposure to the “inequities and inefficiencies” of the rental process inspired the creation of a platform that serves all sides of the transaction fairly—while delivering enterprise-grade fraud prevention for independent landlords and brokers.
“We’re not trying to be the next listing site or property manager-in-a-box,” Wilson said. “This is about infrastructure. Just like Stripe did for payments and Plaid for banking data, Clara is building trust for rentals — fast, secure and legally compliant.”
The Clara Rental Passport is a reusable, renter-controlled profile that securely stores verified identity, income, rental history and more. With one click, applicants can share it with any participating landlord. Meanwhile, landlords receive fully verified reports, delivered in minutes, without the risk of forged pay stubs or liability from non-compliant screening processes.
Under the hood, Clara leans on a powerful tech stack of Argyle, offering real-time income and employment verification directly from payroll systems; Veriff, which provides identity validation and secure data transfer and standard credit and criminal background data from TransUnion.
“Fake pay stubs are a billion-dollar problem, and they’re shockingly easy to make,” Wilson said. “With Clara, landlords never have to look at a PDF again.”
Clara’s compliance-first design is also built for scale, with compliance and transparency baked into every screening flow.
Unlike most screening platforms, Clara is free for landlords and agents. Renters pay a one-time $49 fee, which can be reused across multiple applications.
Wilson confirmed that Clara Technologies is in early discussions with strategic investors as it ramps platform adoption across Texas and beyond.
