Luxury developers aren’t just offering amenities, they’re fostering social communities for their tenants. As people continue to crave real connection in a hybrid world, luxury buildings are evolving to be more than just places to live. The newest luxury is: community and connection.
At The Greenwich by Rafael Vinoly, the 88-story luxury tower in Downtown Manhattan by renowned architect Rafael Viñoly, this concept is taken to new heights (literally). The building’s amenities suite, “The 88,” is the highest amenities suite in NYC, spanning three floors of community-driven programming. Here, the lifestyle team has created spaces for gathering and fostering community. This includes spaces where residents can really connect, including:
- A private dining room with harbor view (perfect for resident dinner parties or collaborative working sessions)
- A luxury screening room (which can be booked by residents for a private movie night, or used by the entire building to screen watch parties for communal events like the Super Bowl and Oscars)
- A multi-sport simulator and game room (for casual meetups and friendly competition)
- Outdoor recreational spaces, including an indoor/outdoor children’s recreation space, a landscaped terrace on the 16th floor with fire pits and grill stations
- A New York City’s tallest swimming pool where morning laps can meet pool parties.
Over in Brooklyn, the leasing team at The Brook has seen that co-working and community spaces have been a major selling point for prospective tenants. The luxury rental building located in Downtown Brooklyn offers communal amenities spaces for all, including: an outdoor pool, a library, a basketball/pickleball court, designated co-working lounges, a communal conference room, and more.
The leasing team at The Brook reports that these interactive communal spaces, which help residents get out of their apartments without having to leave the building, have been of major interest to renters.
Plus, both building’s prime locations in their Downtown offer residents quick access to the city’s best cultural and culinary offerings. Residents are steps away from some of Manhattan’s most beloved restaurants, parks, and cultural institutions, creating an environment where neighbors aren’t just faces in the elevator – they’re people you can meet both upstairs in the buildings, or down the street.
