The Granola Bar, the brunch restaurant concept expanding rapidly throughout Connecticut, Westchester and Long Island, announced the opening of its flagship location at 330 Madison Ave., adjacent to Grand Central.
The brand will simultaneously debut The Granola Bar Takeaway, a grab-and-go concept around the corner on E 43rd St., marking a significant milestone as the company establishes its presence in one of New York City’s most dynamic neighborhoods.
The Madison Avenue flagship embodies The Granola Bar’s signature all-day dining philosophy — moving far beyond conventional brunch with unexpected dishes from breakfast through dinner. Director of Food and Beverage JJ Henao’s standouts include Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese, The Bar Caesar, Latkes & Maybe Caviar alongside seasonal specials and the brand’s distinctive house-made granola appearing in unexpected places — burrata appetizers, salads and beyond. The Granola Bar will also feature its full line of house-made CPG products including flavored granola, bars and more.
“Madison Avenue has incredible energy — people who move with purpose and know what they want. We built The Granola Bar for exactly that: somewhere you can feel the room the second you walk in, where the experience moves as fast as you do, and the food meets you where you are,” said Co-founder/Co-CEO Julie Mountain. “Hospitality isn’t a production here, it’s just genuine.”
The 2,500-square-foot Madison Avenue space, seating 100, creates an atmosphere designed for connection and community — whether guests are doing lunch out of the office, grabbing a solo morning coffee at the bar or enjoying dinner with shared plates. The design reflects The Granola Bar’s philosophy that great hospitality is about how people feel, not just what they’re served.
The 1,000-square-foot Granola Bar Takeaway brings the brand’s signature approach to New York’s fast-paced lifestyle, offering a solution for those on the go or not in the mood to sit. The space will feature a customizable Toast and Parfait Bar, alongside hot grab-and-go items, sandwiches, salads, coffee and the brand’s full line of products including house-made granola, granola bars and other granola-centric items.
Both locations are set to open Winter 2026.
