In a move that will create the largest single family rental (SFR) property manager in the U.S., Pure Property Management and HomeRiver Group announced their merger, operating as Pure HomeRiver. Combined, Pure HomeRiver manages over 40,000 properties across 80-plus local offices in 200-plus markets and adjacent cities across more than 35 states, and has secured $80 million in growth capital.
The Pure HomeRiver platform combines Pure’s AI-native technology and unified operations with HomeRiver’s national footprint and institutional-grade servicing infrastructure. Services continue as-is, points of contact remain the same, and portals and agreements stay in place as the companies integrate the best of both organizations in the background.
“Pure HomeRiver isn’t just about our desire to establish a nationwide brand, but a deliberate strategy to harness a superset of unified operational data for our AI-driven platform to reduce complexity and drive better experiences at scale,” said Joseph Polverari, co-founder and CEO of Pure HomeRiver. “Our AI-native platform features specialized, proprietary training that is orders of magnitude broader and directly on point for SFR, deepening our ability to anticipate and eliminate the inefficiencies that cost investors money or increase the risk of disappointing rental experiences. This is about getting smarter, faster.”
PGIM, the global asset management business of Prudential Financial Inc. (PFI), served as the primary lender for the platform. With PGIM’s support, Pure HomeRiver is positioned to continue acquisitions and investing in technology, operations and service innovation to shape the next generation of rental housing management and resident experience.
“We’re thrilled to welcome PGIM as a new financial partner,” added John Hirschfeld, co‑founder and chairman. “Their support provides strategic capital that allows us to grow thoughtfully, strengthen our platform and accelerate value creation for our clients and partners. We’re looking ahead to our next 100 acquisitions as we accelerate national expansion with the aim of becoming the first nationwide household name in property management.”
The merger represents a shift toward a more modern renting and investing experience that delivers a full-stack of lifecycle services, including acquisition, construction and rehab, leasing, management, accounting, maintenance, portfolio optimization, financial and insurance products and disposition guidance, the company said.
“The intent of combining technology, scale and operational efficiency is that it clears a path for innovation to create more value for our clients and residents,” said Mike Catalano, co‑founder, president and COO. “We’re excited for this to be transformative with technology and unified operations handling the complexity in the background so our local teams can do what they do best: take care of properties and people.”
