Flash, a mobility technology company connecting property owners, operators and drivers, has appointed Peter Weiss as chief business officer. Weiss will lead Flash’s newly established Office of Real Estate and oversee the company’s marketing strategy, with a mandate to expand owner relationships and position parking as a measurable source of NOI across portfolios. Based in New York, he reports directly to Chief Executive Officer Chris Donus.
“With more than two decades of experience spanning real estate investment, banking, ownership, and operations, Peter brings a strong understanding of how real estate owners evaluate assets, operations, and long-term value creation,” Donus said. “He will help us strengthen our relationships with commercial property owners while sharpening how we bring Flash’s value proposition to market. Peter will work with owners and parking operators to unlock greater value from parking, mobility, EV charging and related technology as contributors to portfolio performance and customer experience.”
Flash’s technology, data, and operating intelligence are utilized by more than 2,200 owners and parking operator partners across over 17,000 locations, spanning multifamily properties, municipal garages, office buildings, hospitals, airports, event venues, hotels and valet operations in every major U.S. metropolitan area.
Flash delivers demand by routing millions of drivers to owner assets via its own ParkWhiz app and through relationships with Google Maps, Waze, ParkMobile and Ticketmaster, among other digital channels. That demand reach is paired with technology that manages every stage of the driver journey — from search and reservation through entry, payment, and exit — ensuring every visitor interaction is consistent, controlled, and reflective of the asset it serves.
Weiss most recently served as Chief Real Estate Officer at Latch (now operating as Door), where he led direct-to-owner growth through relationships with the nation’s largest multifamily owners and developers. He contributed to the company’s dominance in smart building access in the U.S., with its technology adopted in roughly one in 10 new apartments nationwide.
Earlier in his career, Weiss held senior roles at Capital Properties and Ackman-Ziff Real Estate Group, where he closed more than $6 billion in transactions across the capital stack.
