Guzema Fine Jewelry unveiled its first U.S. boutique at 112 Wooster Street in Soho, a defining moment for the fine jewelry house as it celebrates its tenth anniversary and continues its international expansion.
Founded in Kyiv, Ukraine in 2016 by former fashion editor Valeriya Guzema, the brand has become known for its minimalism and modern fine jewelry designed for everyday wear. Over the past decade, Guzema has introduced more than twenty collections while establishing three boutiques in and around Kyiv. Today, with its global headquarters based in the United States and led by co-owner and CEO Mariana Lenha, the brand continues to thoughtfully expand its international presence.
“To see GUZEMA find a home in New York is both surreal and deeply emotional,” said Guzema, founder and creative director. “Ten years ago, I began this journey with a desire to create jewelry that speaks quietly yet stays with you for a lifetime. To celebrate this anniversary by opening our first American boutique in one of the world’s most inspiring cities feels like the beginning of another beautiful chapter.”
For Mariana Lenha, the boutique represents more than a retail milestone – it reflects the evolution of a global business whose future is increasingly rooted in the United States.
“New York has become an important home for GUZEMA and a natural place to continue building our future,” said Lenha, co-owner and CEO. “Opening our first U.S. boutique is the culmination of years of thoughtful expansion and the extraordinary work of our entire team. At Guzema, we believe in timeless pieces that tell a story — jewelry crafted with intention and meant to move with a woman through different chapters of her life. We are proud to bring our story, our craftsmanship, and our heritage to a city that celebrates creativity from around the world.”
Designed in collaboration with internationally acclaimed architect and designer Victoria Yakusha, founder of Yakusha Studio, the 1,100-square-foot boutique embodies the same minimalistic, restrained elegance that defines the jewelry. Rendered in soft stone tones with a nearly monochromatic palette, the interior transforms retail into atmosphere. Grey monolithic counters anchor the space while fluid architectural forms dissolve the boundaries between floor, walls, and display. The softened silhouettes echo Guzema’s design language – refined, feminine, and understated – creating an environment that feels closer to a salon than a traditional jewelry boutique, complete with a private VIP room for a discreet and luxurious customer experience in the back.
