Dick’s Sporting Goods will expand its nationwide footprint with the grand opening of its new concept store Dick’s House of Sport in Victor, New York on April 9, two Warehouse Sale locations and experiential Soccer Shops in select locations in April.
Dick’s House of Sport will offer multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service and enhanced technology, the company said. The store will feature a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green, the company’s first-ever “House of Cleats” that will seasonally rotate product, a health and wellness destination to help customers with recovery and well-being and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes.
It will also showcase best-in-class athletic and outdoor apparel brands, a vast selection of footwear, the latest gear for team sports and top-of-the-line equipment for golf and fitness. Later this year, the company will open its second Dick’s House of Sport location in Knoxville, Tennessee.
The Warehouse Sale locations will offer deep discounts on customer-favorite footwear and apparel brands with hundreds of items 70% off or more. The redesigned Golf Galaxy stores will offer golfers of all levels an immersive golf experience, providing access to industry-leading TrackMan and BioMech Golf technologies, state-of-the-art hitting bays, custom fittings, golf lessons from Class-A Certified PGA and LPGA Professionals and the best equipment, apparel and footwear from top golf brands such as Callaway, TaylorMade, PING, Titleist, Nike, adidas, Under Armour, Puma and more. The retailer will open additional remodeled locations later this year.
The Soccer Shops will offer a high level of service from in-store soccer experts who are specially trained to help customers find the equipment they need and the right fit for their cleats to excel at the game. The Soccer Shops will feature a variety of updated in-store elements including an elevated cleat shop, licensed jersey cubes and soccer trial cages in select locations. All Soccer Shops opened on April 5.
