Designer Edwing D’Angelo has opened @EdwingDAngelo Atelier in 2,000 square feet at the corner of Adam Clayton Powell Jr. Boulevard and 131st Street in Harlem.
The space features wrap-around storefront windows, showcasing the designer’s fabulous ready-to-wear collections for men and women. The interior design is inspired by an industrial-style open concept studio. Complete with an in-house sample room, a 40-foot runway and a cocktail bar, the @EdwingDAngelo Atelier is a fully-immersive fashion experience for its clients.
Just after 9/11, Colombia-born D’Angelo opened his first boutique on 125th Street, hidden under a train station escalator which obscured his window displays.
“I learned a key lesson — the importance of location, location, location,” says D’Angelo. “Yet, I continued to bet on NYC at a time when people were scared, and many had fled the city and its uncertain future.”
By 2020 and COVID-19, New York was once again grappling with uncertainty. Prior to the pandemic, D’Angelo felt challenged by the new reality of the fashion industry, dreading he would have to change from a custom-made business model to an online business. He felt that he was being left behind due to his lack of a robust online presence. But the COVID-19 crisis gave him a new sense of purpose. So, he jumped back in the game, bringing that new energy to Harlem.
“This is my home, the community that adopted me 20-plus years ago,” D’Angelo explained. “This is where most of my creative vision and concepts come from.”
