Bulleit Frontier Whiskey and Diageo partner with Tribeca Festival to launch $50,000* virtual rebate program in support of the New York Hospitality community, encouraging consumers to choose their favorite neighborhood establishments as New York continues to re-open.
Inspired by the contribution and resilience of bars, restaurants and hospitality workers in communities everywhere, Bulleit is proud to introduce the brand’s Local Bar Sundays mission at this year’s Tribeca Festival, encouraging adults (21+) to make Sunday Local Bar Sunday. With so many empty bar stools and dining rooms this past year, a big piece of our community was lost. New York City bars and restaurants have been the backdrop for some of life’s most important moments and some of the film industry’s most iconic scenes. To help reignite the vibrance of New York’s hospitality landscape, Bulleit Frontier Whiskey and Tribeca Festival are teaming up to work towards their shared mission of bringing the New York Community together again.
“At the heart of every community is a gathering place – often in the form of a bar or restaurant,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “As a brand focused on building community, we’re thrilled to bring our Local Bar Sundays initiative to New York in partnership with Tribeca Festival to help reignite excitement and encourage folks to get back to their local establishments that they know and love.”
As part of the Local Bar Sundays and Tribeca Festival programming, Bulleit will also take over New York City with an out of home and social media campaign, encouraging consumers across the city to make every Sunday a Local Bar Sunday with the “first drink on us” when they head to their local bars.
“Partners like Bulleit make our mission of celebrating the resilient spirit of New York possible,” said Paula Weinstein, Chief Content Officer, Tribeca Enterprises. “We’re so proud to invite New Yorkers out of their homes and back to the movies and the unique local establishments that hold our community together.”
