SLS, Mondrian and Hyde hotel brands recently announced an exclusive partnership with GLOSSLAB, the innovative New York City nail salon offering waterless and hygienic manicures in-room to its discerning guests. The new two-phase partnership, launching today, brings an array of in-room nail-tool and mani-kits placed inside guest room mini bars, specifically curated for nail care ‘on the go’ as well as providing a solution to any nail ’emergencies’ outside of the salon. The second phase of the collaboration will see the introduction of pop up ‘Nail Studios’ poolside at select properties for hotel guests and patrons alike.
SLS, Mondrian, Delano and Hyde continue to seek partners and opportunities to offer their guests meaningful wellness and style products and activities. This news comes hot on the heels of Accor’s latest phase of expansion and its planned joint venture with Ennismore, which will see the creation of one of the world’s largest and fastest growing lifestyle operators.
Philippe Zrihen, Chief Business Officer at sbe states, “As we continue to innovate with style at our various properties, we seek out partners who have a similar mindset and aesthetic. GLOSSLAB is disrupting the manicure market and we couldn’t be prouder to bring their offering outside of New York to our guests in Miami, the Bahamas, Los Angeles, London and beyond.”
“We are so excited to embark on this lifestyle partnership and to bring GLOSSLAB to SLS, Mondrian and Hyde Hotels,” says GLOSSLAB Founder Rachel Apfel Glass. “We will be in great company alongside some of the best brands in the world and look forward to joining their stable of world-leading partners.”
The collaboration with GLOSSLAB is a component of the hospitality group’s health and wellness platform in response to growing interests among lifestyle consumers. Providing a full-service and stylish approach to beauty and wellness, this news comes on the heels of the hotel group’s recently launched partnership with leading fitness companies such as DOGPOUND to provide in-room fitness training, Therabody to provide deep muscle therapy amenities, and Goldsheep for branded activewear, with more collaborations expected to be announced.
All three hotel brands continue to expand their partnership portfolios across fitness, beauty, automotive, telecommunication, beverage, and financial institutions to deliver the finest bespoke and innovative goods and services to customers. In addition to the partnership with GLOSSLAB, other recently extended long-standing collaborations with Chase Sapphire, Lincoln Motor Company, Danone (evian), Tidal, Therabody, Lavazza, Redbull, DOGPOUND, and Goldsheep, provide a suite of exclusive benefits, products, and experiences for the modern global traveler.
