Professional Warranty Service Corporation (PWSC) released a new logo and website as part of its new product and service expansion in the residential construction and real estate industries. The updated look better demonstrates PWSC’s growth beyond new home structural warranties to comprehensive risk management solutions for all homes of any age, the company said.
“People know PWSC as an industry-leading home warranty provider for residential construction companies, but we believe we can leverage our expertise to provide value in verticals outside of new home construction. We’ve been expanding our offerings for years to better address the complex needs of builders, and now we want to deliver that same world class service to homeowners, property managers, and insurers. We wanted a brand that reflected this important evolution. Confidently attaching the title of ‘Home Experts’ to the PWSC name shows who we are today — and who we will always be,” said Tyler Gordy, PWSC president and CEO.
PWSC began as a warranty administration service provider for new home construction in 1995. Across the last 25 years, the company broadened its products and services to include insurance claims management, claims data analysis and litigation avoidance tools. Most recently the company expanded its HomePRO line to address another major gap in the market: warranty coverage for resale and rental homes. The company’s warranties now include various options covering everything from foundation to fridge.
The rebrand includes a new logo, transition to the commonly known PWSC initials from the company’s full name and an updated color scheme. The new brand also includes a redesigned website with better functionality and product information for long-standing as well as new clients.
