The world capital of theme parks will have a new attraction in a couple of years. Area15, the award-winning immersive and experiential art, entertainment, dining and retail district, will debut its second location in Orlando, Florida, in 2024. Located off Interstate 4 in the heart of the Orlando tourism corridor, Area15 Orlando will occupy an approximately 300,000-square-foot structure situated on 17 acres, with more than 150,000 square feet of leasable retail space available.
Designed for visitors of all ages, Area15 Orlando will house distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and more. In addition, Area15 Orlando will offer a changing roster of concert events, art exhibitions, nightlife and boundary-pushing production shows. Information about the location’s roster of experiences will be announced in coming months.
“Area15 was built for today’s social dynamics,” said Winston Fisher, chief executive officer, Area15. “Sophisticated consumers are gravitating toward artful new forms of entertainment where the lines between commerce and the experience economy blur. Area15 Orlando is the ideal city for our second location, providing an ecosystem where innovative design, best-in-class attractions, integrated storytelling, monumental art installations, extraordinary technology and distinctive retail thrive together.”
Area15’s first location, which opened in Las Vegas in 2020, welcomed nearly 2 million visitors, created more than 1,000 jobs and hosted 44 live events in its first year of operation.
Area15 Orlando represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.
