San Francisco, California-based Cast launched in 2021 with the mission to make shopping for fine jewelry as joyful as wearing it. The San Francisco-based brand is marking its one-year anniversary with the grand opening of its first brick-and-mortar location at The Village at Corte Madera in Marin County, California this month.
The store concept is designed to evoke that magical “kid in a candy store” feeling which translates more literally to a wonderland of everchanging fine jewelry collections to explore, touch and try on. The overall store aesthetic is chic meets whimsical for the ultimate treasure hunt.
“I can’t remember a time when I walked into a fine jewelry store without feeling intimidated and out of place,” said Cast Co-founder Rachel Skelly. “That’s why we created Cast. We’re here to inspire curiosity and discovery, with exclusive collections created in collaboration with some of our favorite designers and artists.”
Skelly, also chief creative officer and Eric Ryan, co-founder and CEO, have reimagined the traditional jewelry shopping space and created a multisensory experience. Upon entering the 500-square-foot. boutique, guests are welcomed with a beverage and product menu revealing detail and pricing about every piece without any need to guess.
A signature Cast scent created by female-founded 12.29 hovers in the air. Custom vignette displays and the capsule centerpiece inspire curiosity and invite interaction. Designed by Grow, an independent women-owned and -run agency based in San Francisco, the space radiates a wonder-filled joyful experience for both experienced jewelry lovers as well as novices who are just graduating from costume and vermeil into fine.
It is the first of several planned boutiques, with a goal of over 100 boutiques in North America alone.
