Continuing its expansion, Showfields, the lifestyle discovery store, has opened its doors at 3077 M St. NW in the Georgetown area of Washington, D.C.
The New York City-based company is known for bringing shoppers immersive brand curations and experiential store design. The D.C. location is a display of sustainability — Showfield’s internal design team re-envisioned the former Brooks Brothers store as a colorful and engaging space while still keeping the soul of the original design.
“This store is a great example of how we approach the future of retail — we can take a heritage retail space, re-work it, and create an entirely new environment that’s wholly unique but at its core nostalgic for a classic shopping experience. We re-used a lot of the existing infrastructure of the previous store. For us, it was important to re-utilize and re-work as much as possible while introducing D.C. to our signature aesthetic,” said Showfields CEO and Co-Founder Tal Zvi Nathanel.
The store flow follows the brand’s House of Showfields concept – as seen in House of Showfields Brooklyn which opened in November. The three-story space is organized into departments, each representing a room of a house. Over 70 brands are featured, with more to come throughout the curation.
Shoppers can find include tights brand Sheertex, luxe French footwear brand Clergerie, bold women’s apparel from emerging brand Dayra, small batch skincare line East Sound Lane, empowering home decor from Cecilia’s House and more.
