The Popeyes brand and Centras Group announced plans to develop and open dozens of Popeyes restaurants across Kazakhstan in the coming years.
Founded in New Orleans in 1972, Popeyes has more than 50 years of history and culinary tradition with a New Orleans-style menu featuring its famed Chicken sandwich, spicy chicken, chicken tenders, fried shrimp and other regional items. Popeyes uses proprietary seasonings and techniques developed by an in-house culinary team of chefs. It is now one of the world’s largest chicken quick-service restaurant companies with over 3,900 restaurants in over 30 countries around the world.
“We’re excited to introduce our iconic Louisiana-style chicken to guests in Kazakhstan with Eldar Abdrazakov, a highly reputable local investor,” said Thiago Santelmo, President RBI EMEA, parent company of Popeyes . “This is the first deal for Popeyes in Central Asia, representing a gateway for the region and opening-up new expansion opportunities for the brand in the coming years.”
Centras Group’s Popeyes business in Kazakhstan plans to create thousands of new jobs, spanning critical operational roles in construction, supply chain and distribution as well as provide a direct boost to the Kazakhstan hospitality sector by hiring talent to prepare and serve Popeyes products to guests.
“We are extremely proud to announce the signing of the agreement granting us the exclusive rights to operate Popeyes in Kazakhstan, a beloved brand that has brought moments of celebrations to guests globally,” said Eldar Abdrazakov, owner of Centras Group. “Chicken is one of the largest and fastest growing categories in the country and is expected to grow rapidly in years to come, and we are confident that guests will love their fried chicken from Popeyes.”
Popeyes has previously entered into agreements to enter France, Poland and Czech Republic in 2023.
