Esprit has opened a summer pop up at The Grove in Los Angeles, open now through the month of June, following the brand’s reintroduction to North America with the opening of a long-term pop up in New York City.
The 2,360-square-foot Los Angeles location taps into the ESPRIT’s innovative, genre-defining approach to style. Its “rules don’t apply” ethos is reflected in the store’s graffiti logo-covered walls, staying true to the brand’s legacy while reflecting a reinvented aesthetic.
“We opened this pop up at The Grove to revisit Esprit’s roots as a West Coast-founded brand while building our North American retail presence. The product lineup merges its original California-cool aesthetic with the new modern, aspirational direction that ESPRIT is headed,” said CEO William Pak.
The pop-up is one part of a larger North American expansion plan that continues through this year and into 2024. Additional pop ups in key markets are in the works, and permanent retail locations are planned to open in New York City, Los Angeles and Vancouver later in the year.
Esprit is set to officially relaunch globally in Fall 2023.
