Calling it a “celebration of the evolution and strength of the brand,” Abercrombie & Fitch opened its new store at 668 Fifth Ave.
The store offers Abercrombie & Fitch’s women’s and men’s collections as well as dedicated shop-in-shop spaces for both its kids’ brand, abercrombie kids and its adult activewear franchise, YPB (Your Personal Best).
“We are thrilled to offer our customers in New York City a new, immersive shopping experience that represents the absolute best of Abercrombie,” said Fran Horowitz, CEO of Abercrombie & Fitch Co. “This city has a storied place in our company’s history, where we opened our first store, and we’re proud to be here nearly 130 years later.”
The multilevel store opened up the space through the use of lighting motifs that include illuminated walls, sconced columns and eccentric chandeliers. The storefront’s slate detail is unique to its location and the use of wood, textiles, conversational and intimate spaces, greenery and textured walls all come together to create an elevated and inviting environment. The store is also designed with a number of omni-channel capabilities in place to seamlessly connect customers’ digital and in-person shopping experiences.
