To build off of the success of its Fifth Avenue store, Paris Saint-Germain and its partners, Fanatics and Lids, will move to a larger, more premium location at 535 Fifth Ave. in New York City on December 15. The previous store closed on November 25 and will reopen at the new location which, at 5,200 square feet, will provide consumers with expanded opportunities and serve as the largest Club store in the world.
“We are very pleased with the welcome we have received from New Yorkers since our establishment in 2022,” said Fabien Allègre, chief brand officer, Paris Saint-Germain. “We look forward to welcoming them to an even larger and more innovative store in December, still located on the iconic Fifth Avenue. This expansion reflects the success of the Paris Saint-Germain brand and the original boutique development strategy we are implementing worldwide.”
“The decision to open an expanded version of our Fifth Avenue store was an easy one as we wanted to create an elevated space that provided customers with an unparalleled retail experience that is signature of our Club stores,” said Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids and chairman of FanzzLids Holdings. “This new store will be the largest to date, a premier destination that will offer unique licensed sports gear, headwear, and accessories guaranteed to appeal to our diverse shoppers. We look forward to continuing our strong partnership with Paris Saint-Germain to create first-of-its-kind retail stores.”
The new store will feature an extensive product assortment of team jerseys, headwear, accessories, a full range of Nike and Jordan teamwear, one-of-a-kind collaborationss, fashion collections and New York-inspired Paris Saint-Germain designs exclusively available at the new location. The destination will feature a customization station and collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.
