On December 9, global lifestyle brand Miniso celebrated the grand opening of its 100th store in the United States, situated in Orlando’s Florida Mall. This milestone opening signifies yet another substantial stride in the brand’s swift expansion across the United States, introducing its signature offering of fun, affordable and well-designed products to an even wider audience nationwide.
Spanning 2,080 square feet, the new store holds a prime location just minutes away from Orlando International Airport, Walt Disney World and other popular local attractions. To mark the milestone, Miniso created a “pink blizzard” at the Florida Mall, immersing shoppers in the all-pink store, customers can explore a variety of exclusive all-pink series from Miniso’s collaborations, including those with Sanrio and Disney. Notably, the brand’s latest Care Bear collection is making its debut appearance in the US at the Florida mall store.
Throughout the store’s opening season, the Florida Mall atrium has undergone a magical transformation into a sprawling fantasy Pink Christmas Village. This enchanting setting includes a towering Christmas tree house and a crystal snowball gifting station, with a charming Care Bear mascot, all contributing to a joyful and dreamy atmosphere within the Florida Mall.
“By establishing this charming pink Christmas village at the Florida Mall, Miniso is embarking on a fresh initiative to deepen our connection with local consumers during the holiday season,” said Tyrone Li, head of Miniso US on the day of store opening. “Our aim is to bring a warm and joyful companionship to our customers throughout the winter holidays — going beyond offering lifestyle products to becoming an integral part of their holiday lifestyle, all while bringing Miniso’s Joy Philosophy to them. We are confident and eagerly look forward to becoming a preferred destination for holiday gift shopping among local residents.”
The opening of Miniso’s 100th U.S. store marks a significant milestone in the brand’s 10th-anniversary year. Since opening its first store in the US in 2017, the country has consistently been one of Miniso’s top-performing global markets. Looking ahead to 2024, Miniso is gearing up to extend its footprint in even more U.S. cities, targeting more prime and strategic locations.
