Area15, the immersive art and entertainment district located minutes from the Las Vegas Strip, has begun construction by raising the 36-foot walls for its 20-acre expansion to its north along Interstate 15. Universal Destinations & Experiences will anchor the District expansion with a new, year-round horror entertainment experience titled Horror Unleashed. Additionally, the expansion will welcome iFly Indoor Skydiving, complete with the latest vertical wind-tunnel technology. More partnerships and tenants will be announced in the coming year.
The new development extends beyond Area15’s main building complex, home to Meow Wolf’s Omega Mart, Illuminarium and Five Iron Golf and Wink World. The expansion will include more than 450,000 square feet of customizable retail and food and beverage space featuring different types of building structures, with tenant leasing opportunities ranging from 1,000 square feet to 60,000 square feet.
The anchor experience, Universal Destinations & Experiences, will occupy over 110,000 square feet in a stand-alone building on the southern end of District. Additionally, more than 85,000 square feet will be dedicated to pop-ups and outdoor experiences, including a salvaged Boeing 747 aircraft to be repurposed as an event space. With consumers continuing to gravitate toward immersive retail experiences, the expanded district’s future tenants will have the opportunity to create bespoke storefront concepts.
“Consumers continue to gravitate toward artful new forms of entertainment providing immersive experiences, authentic connections and real emotions.,” said Winston Fisher, chief executive officer, Area15. “The demand continues to grow, and we are ready to dive into this substantial expansion and find more partnerships that will have a lasting impact on the Area15 District and the City of Las Vegas.”
Area15’s existing complex has welcomed nearly 5 million visitors, the company said. It is seeking partners to bring even more best-in-class immersive experiences, attractions, curated retail, unique entertainment and adventurous food and beverage destinations to the immersive entertainment District.
