Saks Fifth Avenue is unveiling its new West Coast flagship women’s store in the former Barney’s at 9570 Wilshire Blvd. The approximately 130,000-square-foot, six-level shopping destination offers women’s designer ready-to-wear, shoes, handbags, jewelry, beauty and accessories from luxury brands and emerging designer labels, including more than 25 brands that are new to Saks Fifth Avenue Beverly Hills. The reimagined location features unique luxury services and highly personalized shopping experiences, including an expanded Fifth Avenue Club personal shopping and styling experience with an exclusive outdoor terrace.
“Saks Fifth Avenue is resetting the gold standard of luxury shopping in Beverly Hills with the opening of our new women’s store on Wilshire Boulevard,” said Larry Bruce, president, Saks Fifth Avenue stores. “With this new location, we are transforming our West Coast flagship into a lifestyle-centric shopping destination with the highest possible focus on personalized service and first-class experiences.”
The expanded Fifth Avenue Club features 15 private styling suites and a team of Saks Stylists equipped to provide customers with best-in-class personal shopping and styling services in a highly personalized setting. Located on the building’s fifth floor the Fifth Avenue Club also features an exclusive outdoor terrace space with views of the Hollywood Hills.
Additional luxury services and experiences are available throughout the store, including by-appointment beauty treatments with top beauty and skincare brands on Saks Fifth Avenue’s beauty floor located on the lower level. The lower level also features services that tap into the full Saks Fifth Avenue ecosystem, including Saks.com Returns and Buy Online, Pick Up In Store. On the second floor, a private jewelry viewing room with a hidden bar offers an exclusive jewelry shopping experience. Additionally, customers can enjoy beverage service in special areas throughout the store, including a curated selection of California-inspired cocktails and wines that can be purchased through QR codes conveniently located on each floor.
Saks also partnered with leading luxury fashion houses to create significant boutique spaces dedicated to each house throughout the store, including Dior, Gucci and Louis Vuitton on the second floor, and Chanel on the fifth floor.
The Saks Fifth Avenue Store Planning and Design team collaborated with the award-winning team of retail architects and advisors at Arcadis (formerly CallisonRTKL) to transform the store and bring Saks Fifth Avenue’s distinct brand identity to life while paying tribute to the building’s history. Design highlights include a grand Regency-style marble staircase and central skylight are accentuated by airy, pearlescent white atrium spaces and reflective columns on each floor to carry natural light throughout the store and create a brighter shopping experience.
