High-tech mini golf concept Puttshack has launched the Challenge Hole, offering a personal and private playing experience designed with groups in mind. The Challenge Hole is a dedicated mini golf suite, where guests can enjoy 90-minute sessions of competition with six unique mini golf games all in one interactive stationary space while enjoying full-service dining. The Challenge Hole suites are separate from the restaurant’s nine-hole courses, and Puttshack Addison in Texas – one of the company’s newest venues – is the first location to offer both experiences.
The standalone Challenge Hole suites allow players to enjoy a full session of mini golf with a twist — rather than aiming at a cup at the end of a course, guests putt in the direction of a 65” digital screen. The visuals and target will vary, depending on which game the group is playing. Depending on group size, games can be played in either an individual or team play mode, and new games will be added over time to give guests a unique experience upon return visits. Initial Challenge Hole games include Sitting Duck, Oscillator, Pinpoint, Tug of War, Survival, and BlockBreaker.
The Challenge Hole is a match of experiential technology and gaming, with eight patents on file across its hardware, software, mechanical and electrical design, all developed in-house by the Innovation and Technology teams at Puttshack. While its nine-hole mini golf course leverages the organization’s patented Trackaball technology, Puttshack has introduced a new form of tech-infused mini golf with the Challenge Hole. The new product utilizes optical sensors to enable competitive gameplay, intertwining the digital interface and scoring systems with the physical design of the experience.
“We are thrilled to introduce the Challenge Hole, which we created to give our guests a brand-new way to enjoy friendly social competition at Puttshack,” said Joe Vrankin, Puttshack CEO. “This platform is another example of our commitment to investing in unique offerings that will keep Puttshack at the forefront of the social entertainment category moving forward. The Challenge Hole showcases the best qualities of our brand – a high-caliber menu and exceptional guest service paired with a tech-forward gaming experience that appeals to all ages and keeps our guests coming back for more.”
Following its debut at Puttshack Addison, the Challenge Hole will be incorporated into all US locations, with grand openings beginning in Fall 2024.
