New York City-based luxury resale brand MyGemma has launched its new and exclusive Manhattan showroom. Located at their headquarters on the 11th floor of 535 Fifth Ave., the showroom is open by appointment only for a private, luxury shopping and selling experience.
Here customers can shop the website in person: browse authenticated designer goods from brands such as Hermès, Chanel, Rolex, Cartier, Louis Vuitton and more. They can also enjoy drinks, expert guidance and even host a shopping party with friends (and earn a percentage of what they spend). They can also sell their luxury items (or trade in for store credit).
“Having a physical location [showroom] for customers to see the product in-person before purchasing is a natural extension of our online and livestream shopping offerings, without entering the quagmire of physical retail,” said CEO Andrew Brown.
In addition to private client appointments, the New York showroom will host trunk shows and private shopping events with the brand’s retailer, concierge and marketplace partners.
The company is known for a consumer-centric sales strategy that focuses on listing their products not only on mygemma.com, but on more than 25 other multi-brand retailers and marketplaces, including FarFetch, Bloomingdales, 1stDibs or eBay. The showroom is the brand’s “natural next step to connecting online and offline for a more effective purchase journey,” said Brown.
Plans over the next year or so includes a purpose-built downtown showroom.
“In 2023, we created a dedicated livestreaming team, which has seen great success. Our new New York showroom takes us one step further into omnichannel. This showroom is just a taste of the MyGemma experience as we work toward launching a downtown showroom location in 2025,” according to Brown.
