Party City has reopened its store at 763 South Main St. in Orange, California, with a new innovative design that provides a reinvented balloon shopping experience. Customers have easy accessibility to the depth and breadth of Party City’s balloon assortment, which has a dedicated service area.
“With this introduction, we have moved away from the traditional aisle experience and have developed two birthday worlds within each store,” said Dion Miliaresis, vice president of merchandising at Party City. “One is dedicated to kids’ birthdays, and one for general birthday celebrations. These are complete mini-shops, with everything brought together in one place – this makes it easy for the customer to find everything they need and to hopefully discover a few surprises and fun ideas to add to their celebration along the way.”
Party City’s Orange, CA store is one of several locations across the country where the new format will be introduced, with additional locations planned to open this year.
