To help multifamily owners, operators and managers looking to take the first steps toward centralization, Funnel, the AI-infused multifamily CRM platform has launched Fenix, in conjunction with selected purchased assets of LeaseHawk and powered by Sierra.
Fenix will also offer a streamlined operating model with tools formerly only available to Funnel platform customers. Sierra is a conversational AI platform that helps businesses build better, more human customer experiences and its technology will be leveraged for the first time in multifamily to power Fenix.
A new standalone AI product for managers and operators, Fenix has been custom-built for multifamily and is inttendedto transform the entire customer journey, from prospect to resident. Funnel acquired selected Leasehawk assets — including call center technology, voice AI, call scoring and standalone self-service tools — and is re-platforming them within Fenix to create better, more flexible solutions for managers and operators.
“We are thrilled to announce our standalone AI product, Fenix,” said Tyler Christiansen, CEO of Funnel. “We’ve had a privileged seat to go all-in on empowering the new operating model with nine of the 15 largest apartment owners and hundreds of others who ran their businesses more efficiently, created more engaging careers for their teams and optimized their prospect and resident experiences. From its inception, Funnel believed in building software for the humans of multifamily, rather than software to replace the humans of multifamily. We are excited to offer Fenix to a new market of operators and managers and help them on their path toward centralization and the new operating model.”
Unlike AI solutions that attempt to serve multiple industries, Fenix is purpose-built for multifamily and delivers a standalone, industry-specific AI solution that enables owners and managers excited by the promise of centralization, AI and automation to move to scaling efficiencies and drive optimized renter communications. Until now, Funnel customers could not buy a standalone AI product without upgrading to its multifamily’s AI-infused CRM. Current and future Funnel customers can use agentic AI and improve every step of their leasing process — from inquiry, through application to screening, move-in, residency and renewal.
Sierra is a conversational AI platform that aims to help businesses build better, more human customer experiences with AI. Through this re-platforming, Fenix is the only company in multifamily with advanced conversational AI capable of executing process-based workflows including — renewals negotiations, mid-lease changes, adding guarantors, ID verification and more.
Fenix AI agents — built on Sierra — take a proactive approach to resolving customer inquiries efficiently, boosting self-service resolution rates and average handle time. Fenix customers can quickly and easily adapt the tone, response cadence and personalization of responses through a unique workflow studio, the company said.
