SmartRent Inc., a provider of smart communities solutions and smart operations solutions for the rental housing industry, has appointed Frank Martell as president and chief executive officer, effective immediately. Martell has been a member of SmartRent’s board of directors and served on the board’s Audit and Nominating and Corporate Governance Committees since June 2024.
As President and CEO, Martell will lead SmartRent’s executive team in advancing the company’s vision and expanding its market presence, with a clear focus on delivering measurable value for customers and shareholders by enhancing portfolio performance, operational efficiency and resident and team satisfaction, the company said.
With over 30 years of executive leadership experience, Martell brings a proven track record of driving market leadership, delivering revenue growth and profitability and consistently enhancing shareholder value. His expertise in data-driven innovation and a digital-first approach will play a pivotal role in accelerating the adoption of SmartRent’s enterprise platform.
Most recently, Martell was president and CEO of LoanDepot Inc., where he developed and led the company’s Vision 2025 strategic program to navigate the impacts of the recent downturn in the residential property market while retooling the company’s operational capabilities for long-term value creation. Prior to LoanDepot, Martell spent over a decade at CoreLogic, serving as CFO, COO and ultimately CEO, transforming the company into a leading global platform providing digital residential property data and analytics, and significantly increasing market capitalization during his tenure.
“Frank possesses a rare combination of strategic insight, operational discipline and innovative thinking – essential strengths as we work to increase platform adoption and scale our impact,” said John Dorman, chairman of the SmartRent board of directors. “Because he has been deeply involved as a board member in our transition over the past year, I am confident that Frank will seamlessly move into the CEO role and lead from day one.”
Martell currently serves on the board of Compass Inc., a tech-enabled real estate services company, as well as on the nonprofit boards of Operation HOPE, which focuses on financial literacy and empowerment in underserved communities, and the Marine Corps Scholarship Foundation. He previously served two two-year terms on the board of the Mortgage Bankers Association and eight years on the board of Bank of the West.
