Starboard Group, a specialist in cruise ship retail, announced that it is partnering with Princess Cruises for the first time and its newest ship, Star Princess, including a first-at-sea Chanel beauty shop-in-shop.
Set to debut in fall 2025, Star Princess will sail in the Mediterranean, Caribbean, Panama Canal and Alaska during her inaugural season. Starboard will curate product assortments from renowned brands and create personalized, premium retail experiences across 4,779 square feet on two decks onboard the new ship.
“Starboard is extremely pleased to continue our global expansion by launching this partnership with Princess Cruises and its newest ship, Star Princess,” said Lisa Bauer, Starboard’s president and CEO. “This collaboration underscores our authority as the leading curator of vacation retail experiences and we look forward to leveraging our deep expertise to create custom assortments and one-of-a-kind activations that will delight Star Princess’ guests.”
Star Princess will be the first vessel in the Princess fleet to feature a destination retail boutique that brings the regional itinerary to life onboard for guests. The Caribbean destination boutique will offer locally sourced, destination-inspired and artisanal products spanning food, apparel, accessories, fashion jewelry, kitchenware, books, drinkware and souvenirs for adults and kids.
In addition, the ship will feature a space dedicated to a series of rotating brand activations such as fashion trunk shows and activations with brand designers and ambassadors, who will engage in person with guests and offer styling advice and more.
Other luxury offerings include a curated assortment of vintage and pre-owned luxury handbags onboard as well as a range of men’s, women’s and kids’ fashion and apparel. Star Princess will also offer an extensive assortment of fashion jewelry
“As our newest partner, Starboard will enable us to introduce a carefully curated shopping experience that feels holistic and true to the Princess Cruises brand, while offering something unique and memorable for each and every guest,” said Alfredo Jimenez, Vice President Hotel Operations, Princess Cruises.
The second Sphere-Class ship in the Princess fleet, the 4,300-guest, 178,000-ton Star Princess is a sister to Princess Cruises’ Sun Princess.
