Newswire Agents of Tech

Purlin and Final Offer Merge 

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Purlin, an AI platform powering enterprise real estate operations, and Final Offer, a consumer-facing offer negotiation marketplace, announced a merger that will create the first end-to-end AI operating system for residential real estate, mortgage, title and escrow.

The combined entity serves more than 35,000 real estate professionals, 15 million consumers and brokerages including Douglas Elliman, William Pitt|Julia B Fee Sotheby’s International Realty,and Keller Williams’ largest franchise, Go Network. Agents using the platforms have achieved results including an average 14x ROI on Google ads vs. human-managed campaigns, 10% lead-to-client conversion, 5% higher sale-to-list price and 12 days faster time to sale.

Real estate moves $2 trillion annually through fragmented workflows, with agents typically using five or more disconnected systems from search to close. The Purlin-Final Offer combination replaces that patchwork with a single AI backbone connecting every participant from first ad click to final signature.

“For the first time, real estate will have an AI platform trained on the full lifecycle of a transaction, from search behavior to offer dynamics to closing terms,” said Giorgi Chigogidze, founder of Purlin and CEO of the combined company. “That depth of first-party data allows us to guide pricing, negotiation strategy and client decisions with a level of precision and confidence no other company can match, helping real estate professionals perform at a higher level while giving consumers more transparency, trust and better outcomes.”

The combined platform delivers AI-powered lead generation 24/7, AI-powered search and collections, AI-powered offer creation and countering in minutes, automated contract compliance, a unified deal room with a single dashboard and AI communications assistant and fair housing compliance.

“The industry currently forces agents, teams, and brokerages to stitch together incompatible software, creating friction that costs deals,” said Judd Hoffman, co-founder of Final Offer and president of the combined company. “We are replacing that fragmentation with a unified AI platform. By integrating mortgage and title directly into the negotiation workflow, we give our partners, from solo practitioners to enterprise leaders, the ability to control the transaction’s outcome rather than just reacting to it.”

The combined company will operate as Purlin Enterprises, Inc., with Purlin serving as the enterprise platform brand and Final Offer continuing as the consumer marketplace. Final Offer Co-Founder J. Danko Fatovic will serve as chief product officer and chairman.