JetSet Pilates, which offers premium, full-body modern reformer Pilates workouts, is rapidly expanding its presence in the Chicago market with 18 confirmed locations in development across the region. The brand has signed multiple multi-unit and single-unit agreements, establishing Chicago as a key Midwest growth market.
Developments span from Naperville and Wheaton up through Elmhurst, Downers Grove and Libertyville. Recent deals include:
- Chicago: six units (in development)
- Northbrook: 984 Willow Rd., coming late spring 2026
- Naperville: three units (two in development, 2555 West 75th St. opening summer 2026)
- Other units in various stages of development across the greater Chicago area.
“Chicago is a sophisticated, fitness-forward market with strong neighborhood identity and a consumer base that understands and values premium boutique fitness,” said Natalie Straub, CSO of JetSet Pilates. “These multi-unit agreements demonstrate strong franchisee confidence and accelerate our ability to bring JetSet’s elevated Pilates experience to more communities across Chicagoland.”
The brand continues to target high-density, lifestyle-driven communities across the greater Chicago area, where demand for modern Pilates and boutique wellness experiences remains strong. These new agreements reflect increasing franchisee interest in scaling within the market and positions JetSet for sustained regional growth.
