Marking another major step in the company’s strategy to infuse AI technology across the home buying and renting journey, Realtor.com today announced the launch of the Realtor.com app in ChatGPT. The new conversational experience brings Realtor.com’s home search capability into one of the most widely used AI platforms, making the often-overwhelming “pre-search” phase of the home buying and renting process simpler. Users can then transition to realtor.com to connect with a local expert, schedule a tour, and explore our full suite of advanced search tools.
MLSs and professionals remain at the center of a connected consumer experience, the company said. Every listing remains fully secure, and MLS data is protected with a strict prohibition on model training.
“For 30 years, Realtor.com® has led every major technology shift in how Americans search for homes, while staying true to our mission of connecting them with the professionals who will help them,” said Damian Eales, Realtor.com CEO. “Today, AI represents the next transformational opportunity to simplify the home journey and deliver greater clarity and confidence to consumers. The combined strengths of Realtor.com, REA Group and News Corp give us a unique competitive advantage, uniting world-class tech and talent, global insights and deep industry partnerships. With OpenAI, we will meet home buyers wherever they are, keeping the real estate professional central to the experience.”
Tailored prompts support first-time buyers during the pre-search phase, helping them move from early questions about how and where to begin into clear, actionable search criteria. Users can engage conversationally to instantly establish initial budget parameters based on their savings and income. The app supports discovery by comparing and pinpointing specific areas based on criteria like commute times, lifestyle amenities, or school boundaries.
Realtor.com said that it sees an opportunity to accelerate its strong traffic momentum by reaching consumers earlier during what it calls the “pre-search” phase, when they are asking foundational questions about affordability, neighborhood discovery, and whether to rent or buy. By giving them intuitive tools to start their pre-search, it can then ultimately transition them to Realtor.com and a professional who can best assist them.
“Our commitment is to make Realtor.com omnipresent wherever consumers are having conversations about real estate. Our new app in ChatGPT raises the bar, especially for first-time home buyers, putting powerful guidance and clarity in front of consumers from the moment they begin pre-searching,” said Mickey Neuberger, Realtor.com chief consumer and marketing officer. “We brought real estate listings to the internet. Now we’re bringing them to AI. As the most trusted site among real estate professionals, we see this as a win for buyers, agents and the broader industry.”
The Realtor.com® app in ChatGPT is now available to all ChatGPT users.
