In what it called a “significant milestone for the brand in one of New York City’s most iconic retail destinations,” international travel, lifestyle and accessories brand Tumi opened the doors to its newly renovated Rockefeller Center store at 30 Rockefeller Plaza.
Opened in 2000, the location enters its 26th year with a full-scale redesign, introducing Tumi’s latest “Manifest” retail concept. Spanning 2,080 square feet, the reimagined space brings a more immersive, design-forward experience. Signature elements include bronze titanium Heritage Walls showcasing premium capsules, illuminated podiums dedicated to small leather goods, a bespoke fragrance fixture and a large-scale digital screen that anchors the environment. The location also offers in-store monogramming — both complimentary and premium.
As both a global hub and creative catalyst, New York City continues to inform TUMI’s design ethos—its pace, precision and constant motion shaping a modern approach to movement that is equal parts functional and expressive, the company said.
