Made-to-measure apparel brand Indochino opened its newest showroom at Cherry Hill Mall in Cherry Hill, New Jersey, on Noveber 4. The 1,200-square-foot showroom is Indochino’s first standalone showroom in South Jersey, offering custom suits, shirts, outerwear and womenswear, each made to a client’s individual measurements.
Cherry Hill is the second showroom in Indochino’s new concept format and the brand’s latest investment in Greater Philadelphia, one of its original markets.
Introduced at the brand’s Westfarms showroom in Connecticut, the new concept is designed like a tailor’s studio and elevates the Indochino client experience to match a luxury offering, at price points that remain accessible. Warm taupe walls, wood floors and curated shelving put the product on stage, in a setting that feels welcoming rather than exclusive.
The made-to-measure story begins at the fabric wall, a spectrum of suiting cloths that refreshes with each new season. There, Indochino Style Guides work one-on-one with each client to customize and design their suits, from cloth and lining to lapel and monogram, before taking measurements and trying on sample garments for size. Each garment is then made to order and delivered in two to three weeks.
“Philadelphia was one of our first markets, and it has always held a special place for our brand,” said Drew Green, president and CEO of Indochino. “As our business here continues to grow, opening in Cherry Hill is about meeting our clients where they are, right when the demand is there. And we’re doing it in a showroom that delivers a luxury experience, without the luxury price tag.”
Photo via PRNewswire
