McQueens Flowers is thrilled to announce its United States debut with the opening of its first retail space in Manhattan’s Flower District – the McQueens Flowers’ Residency, located in the entryway of Moxy Chelsea. Now open, the Flower District serves as a natural fit for McQueens Flowers to continue to masterfully dream and expertly execute fantasy floral reveries and jaw-dropping natural creations. Additionally, the McQueens International Flower School will present bi-monthly floral design classes for all skill levels in the hotel’s rooftop lounge, The Fleur Room, starting in April.
“McQueens Flowers has been telling stories with flowers since its founding in London in 1991,” said Richard Eagleton, Chief Executive Officer of McQueens Flowers. “After more than 25 years of sending our amazing and talented team of florists from London to create amazing floral designs for events across the U.S., we are thrilled to be embarking on a New York residency that showcases our team’s boundless creativity and the beautiful storytelling, which is at the heart of each arrangement and bouquet we produce.”
Located in the hotel’s entrance, which has been specifically designed to be a functioning flower shop, the space overflows with blooms and waft scents of seasonal flowers from its doors. Evoking the atmosphere of an open studio, the space encourages hotel guests, customers and passersby to stop and observe the florists at work – cutting, tying, weaving and deftly transforming stems into flower stories. Much like watching a performer on stage, the staff at McQueens Flowers offers up a bit of theater as they create stunning arrangements and hand-tied bouquets that focus on seasonal flowers, all available for purchase at the shop. Additionally, customers will be able to place delivery orders out of the boutique and pick up other giftables such as candles, chocolates, stationery and more.
“Moxy Chelsea’s prominence in the flower market combined with McQueens Flowers’ avant-garde reputation in the flower industry makes this a particularly meaningful collaboration. We are excited to welcome this prestigious residency as we continue our mission to provide our guests with unique and memorable experiences,” said Mitchell Hochberg, President of Lightstone.
Alongside the boutique, classes led by instructors from the McQueens Flowers International Flower School will launch at Moxy Chelsea’s rooftop lounge, The Fleur Room. The first Thursday of every month, McQueens Flowers will offer seasonal flower arranging classes with the backdrop of the lounge’s sweeping views of Manhattan. Attendees will embark on a trip to the Flower Market for tips on choosing the freshest blooms before returning to The Fleur Room to learn how to create their arrangements. Seasonal class sizes range from 15-20 people and are priced at $300.00 per person. A second monthly class will also be added to the hotel’s programming calendar with flower arrangements geared toward key holidays or local happenings, such as Mother’s Day, Thanksgiving, the holiday season and more. Moxy Chelsea hotel guests receive preferred access to McQueens Flowers’ classes based on availability.
