Bright Architecture, the design firm behind boutique fitness studios Fhitting Room, SLT, Rumble, Flywheel, Rowhouse, and more, has launched the:sixthirty, a virtual design solution that brings a curated experience to home workout spaces. Leveraging their knowledge and experience in fitness studio design, the:sixthirty provides consumers with a custom design for personal wellness and fitness at home.
The market for at-home fitness spaces further intensified under stay-at-home orders, but until now there has not been an interior design service dedicated to re-envisioning the home as a place of wellness, privacy, and escape. For the average person, working out at home is a mix of moving furniture, pulling equipment out of the closet and negotiating the right streaming interface. The:sixthirty solves these problems by providing tailored design packages complete with 3D renderings, easy to manage DIY installation plans, and a shopping list to realize the transformation.
“We recognized immediately that taking a boutique workout class at-home comes with a new host of challenges for both the studios and the user,” says Nathan Bright, principal of Bright Architecture. “Our homes and apartments are not designed for a proper workout or spa-like comfort. We want that to change.”
Behind the scenes, the:sixthirty has built out a robust 3D BIM (Building Information Model) technology to capture and understand users’ taste preferences, spatial requirements, and creates a shoppable catalog of design ideas. Through a one-on-one virtual designer experience, this approach allows the creation of unique and personal designs. As studios realize the value of their virtual classes, the:sixthirty provides a pathway for a new branded experience. For both the user as well as the class provider, the:sixthirty offers a bridge to connect these important moments.
The:sixthirty customers can choose from three levels of support at https://thesixthirty.design:
- front row package ($149): 2 design plans, final 3D rendering and DIY shopping list for an 8′ x 8′ space
- boutique package (starting at $249): the front row package plus overall room refresh and additional interior treatments
- all out package (starting at $649): the boutique package plus larger room planning, lighting, furniture, and equipment selection
