Technology from the 21st century will meet 19th century architecture with the development of an e-commerce platform for the relaunch of the Tin Building at the Seaport District, announced Howard Hughes Corp. The Dallas, Texas-based developer has named Nathaniel Milner vice president of e-commerce and logistics to spearhead the development of an e-commerce platform at the South Street Seaport building.
An industry veteran with almost 20 years of executive-level experience in the e-commerce and culinary realm, Milner has spent the last two decades pioneering the restaurant delivery space with industry leaders including Whole Foods, Amazon, Grubhub and Dining In. Working with Chef Jean-Georges Vongerichten, he will create a unique experience for the 53,000-square-foot marketplace, the company said.
“We are excited to have Nathaniel raise the bar and develop a best-in-class e-commerce program for the Tin Building,” said Saul Scherl, president of the New York tri-state region for Hughes. “The Tin Building is, at its core, a unique centerpiece for the Seaport community and for the broader New York City region. With e-commerce and delivery playing an increasingly essential role in today’s world, we want to provide visitors to the Tin Building’s new marketplace with the best cohesive consumer-focused experience — both from a restaurant and a retail point of view, whether people are ordering online or shopping and dining in person at the Seaport.”
He brings to his new role at the Tin Building a portfolio highlighted by the development of rapid launch and expansion strategies for on-demand digital food channels supported by customer-centric logistics.
The Tin Building is being redeveloped by The Howard Hughes Corporation as part of the company’s redevelopment of the Seaport District, and is expected to reopen in 2021.
