Publishing giant Condé Nast plans to open the Allure Store, an experiential beauty retail concept from Allure magazine, on Lafayette Street in the fall.
The store, a partnership of Condé Nast with STÔUR Group, will feature a curated selection of global beauty products.
“The Allure audience has shown that it’s intensely loyal and trusts our expertise — something we are so grateful for. We’re thrilled that the Allure Store provides us with the opportunity to really connect with them, and to truly bring the brand to life,” said Michelle Lee, Allure’s editor in chief. “This space will allow us to introduce our brand to new beauty enthusiasts and expand the Allure family.”
Spanning 2,900 square feet over two floors, the store shelves will mirror Allure’s content themes including its annual Best of Beauty Awards, with seasonal product changes. The store will implement augmented reality capabilities for customers to try on products, as well as smart mirrors, and will be a hub for content creation. In addition to shopping, Allure’s editorial team will regularly host in-store events, tutorials and masterclasses.
The opening is planned for Fall 2021. Allure is published in the U.S. by Condé Nast and in South Korea under license agreement with Doosan Group.
