The Row has announced the launch of The Row’s first-ever online store, developed in partnership with the Online Flagship Stores division of Yoox Net-A-Porter Group.
Allowing customers to browse and purchase the house’s complete womenswear and menswear collections directly for the first time, therow.com will offer a seamless experience in 69 countries around the world, including the UK, France and the U.S.
The Row distinguished its site with a streamlined navigation and bold, timeless design, creating a digital reflection of the brand. In addition, the site leverages Yoox Net-A-Porter’s unrivaled technology and logistics platform to ensure a premium customer journey; from purchase to delivery and customer care.
Catering for the brand’s global customer-base, visitors to the platform can choose from six different languages as they click through The Row’s complete collections, as well as a curated gallery of furniture, décor, and jewelry. Payments are accepted in six currencies via a number of payment options.
“Our partnership with Yoox Net-A-Porter Group will allow us to have a direct dialogue with our customers on a global scale”, said David Schulte president of The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and Yoox Net-A-Porter’s technological and logistical expertise will help us achieve this with our site.”
Francesca Tranquilli, president – Online Flagship Stores, Yoox Net-A-Porter Group, commented, “I have followed The Row closely since its launch in 2006 and have always appreciated the talent of its Creative Directors, which comes across so clearly in their collections and boutiques. When we first spoke about building an online store for their beautiful pieces, I knew it would be a unique undertaking requiring seamless collaboration and deep experience in online luxury. The end result is a true reflection of the house, echoing the simplicity and elegance that has become synonymous with The Row. We are pleased to welcome them to our growing Online Flagship Stores platform.”
The new site launches with The Row’s Pre-Fall 2019 collection, including the looks from the collection’s look-book. The collection offers a range of heavy to light versatile fabrics and silhouettes keeping the brand’s global and traveling customers in mind. The Row’s menswear collection will shortly follow, available this July.