Fashion Tech

Route app visually tracks online orders

Photo courtesy of Route

Route, a one-click premium shopping experience for online ordering, has launched a first-of-its-kind app that collates online shoppers’ pending packages, regardless of merchant — allowing for visual tracking of shipments from the convenience of their smartphone or device.

The innovative technology utilizes the user’s email to find tracking data which then populates onto a visual map. Route is one of the fastest growing tech companies in the U.S. with a waitlist of more than 35,000 in just a few months.

“Our goal with Route is to simplify — making order tracking modern and visual, creating a better online shopping experience for consumers,” said Evan Walker, Route CEO and founder.

The company also offers Route Plus which gives merchant partners the option for customers to fully insure their packages for 1% of cart value. Route currently has 800-plus merchant partners since its launch in January.

“Current Route Plus merchants are seeing an 8-12% conversion increase due to higher shipping confidence,” Walker said. “A better experience means more repeat customers and a higher ROI.”

Once the shopper adds Route Plus at checkout, it enables one-click refunds and reorders for any packages that are damaged, lost or stolen within the Route app.

Route Plus is backed by 330 years of experience in insurance with LLOYDS; the world’s leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.

The Route app is currently invite only and will allow those on their waitlist primary access.

To get on the waitlist for Route, click here.

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