Nike recently announced the beginning of Nike Adventure Club, the company’s first footwear subscription service for children. The company says that the service comes as a response to the problem that kids’ feet are continually growing, and that shoe-shopping for young kids can be complicated.
“In providing footwear, we’re always trying to answer, ‘What do kids want?’” said Dominique Shortell, director of product experience and retention for Nike Adventure Club. “But an equally important question is, ‘What kind of experience are we providing for their parents?’ We want to make shopping for footwear as convenient as possible for them.”
Here is what you need to know:
- Nike Adventure Club serves kids through sizes 4C to 7Y, or roughly from age two to 10.
- You can choose from three tiers of subscription services, ranging from four to 12 pairs a year. You’re free to upgrade, downgrade or pause your subscription at any time.
- You can choose from more than 100 different sneaker styles, ranging across the spectrum of performance and sportswear.
- If you like the shoe, you can keep the pair. If you’re ready to replace it, send it back and Nike Adventure Club will either donate or recycle the returned sneaker.
“We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids,” said Dave Cobban, GM of Nike Adventure Club. “It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf.”
In addition to shoes, the subscription service comes with exclusive adventure guides, filled with outdoor games and activities that parents can do with their kids. The guides are a collaborative partnership between Nike and KaBoom, a national nonprofit focused on encouraging kids to lead active, healthy lifestyles.
To learn more about the service, click here.
