Skincare brand Murad has launched a newly renovated digital flagship, focused on clinical skincare education, ingredient education and transparency.
The website now allows shoppers to browse offerings by key ingredients and skincare concern, with more than 150 new product pages aimed at providing increasingly discerning skincare consumers with all of the information they need in the shopping process. From learning more about the efficacy of clinical ingredients like retinol and hydroquinone, to picking up recipes with fruits and vegetables that can help with inflammation, the new Murad.com focuses on information availability.
“We’ve designed a website with the consumer in mind – from shopping by ingredient, skin concern or product type, to offering them more modern ways to transact, like Google Pay,” said Murad CEO Michelle Shigemasa. “We’ve also brought our brand story to life, including our heritage of how Dr. Murad founded the first modern doctor brand, and how we now live at the intersection of clinical efficacy and science-backed wellness. The site gives consumers the tools and information they need about our products – what it is, why it’s different, how to use it and, of course, some of Dr. Murad’s famed wellness tips!”
Additionally, the new product pages feature complete ingredient transparency, including educational content on the effectiveness and safety of Murad’s results-driven clinical formulations. Each page contains a full list of ingredients that the product is formulated with (and without). A new feature also allows shoppers to filter product results by “formulated without” ingredients in order to pinpoint the perfect product.
Dr. Murad created his namesake brand in 1989 to share his skincare formulas and to advance his research on the effects of the environment, nutrition and lifestyle on the skin. His vision of wellness involves a combination of cellular hydration, nutrition, mental wellness, exercise and creative expression.
For more information on Murad, visit its website.
