Coach recently announced the launch of Coach x Michael B. Jordan, a creative collaboration with actor, producer and first global face of Coach menswear, Michael B. Jordan. Inspired by his cultural influences and community, his love of Naruto, and his passion for bringing unique voices to the forefront, this unisex ready-to-wear, footwear and bag collection is Jordan’s first foray into fashion design. He will be guided by the expertise of Stuart Vevers, creative director for Coach.
“With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride,” said Jordan. “As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront. Expanding into the fashion design space was rewarding beyond my expectations. I’m grateful to Stuart and Coach for providing me with the opportunity and expertise to execute a collection I’m extremely proud of.”
“Working with Mike is always a great experience,” said Vevers. “He’s a great collaborator because he always puts his heart and soul into everything he does and because he brought something authentic and personal to the collection.”
Created in partnership with VIZ Media, the collection combines Coach craftsmanship with Jordan’s affinity for the functional fashion and graphic codes from the world of Naruto, a popular Japanese anime and manga. Product ranges from parkas, jean jackets and pullovers to backpacks, utility packs and hybrid sneaker boots. Infused with technical details like removable sleeves, tactical straps and elastic closures, it also features imagery of characters from Naruto, as well as the series’ trademark “eye” motifs reimagined with Coach’s Retro C graphic. These references tie back to the story of Naruto Uzumaki himself, a young ninja who begins his journey as an outsider and earns the respect of his community as he works with his friends to protect it. The Naruto backstory speaks closely to Jordan’s own narrative as an outlier building bridges inside and outside of the Hollywood establishment.
To launch the collection, Coach released a campaign that fuses its values and craftsmanship with Jordan’s cinematic skill and Naruto’s mystic iconography. The hero film, conceived by Jordan and directed by Rachel Morrison, who collaborated with Jordan previously as the director of photography on Black Panther, takes place in a neon-drenched Tokyo street, and moves between moments of modern-day grit and magical realism, placing an emphasis on the power of connection.
Coach will also celebrate the collection with global pop-ups in Japan, Malaysia and the United States, a dedicated Coach experience in the VIZ Media booth at New York Comic Con and a range of limited-edition T-shirts.
The Coach x Michael B. Jordan collection is now available online at Coach.com and in stores.
