Biossance, a clean skincare brand from Amyris Inc., a developer of sustainable ingredients for the health and wellness, clean beauty, flavors and fragrances markets, announced the launch of The Clean Academy, a comprehensive educational platform positioned to become the complete clean beauty resource for consumers and industry alike.
“The Clean Academy is the modern expression of our leadership in the clean beauty space,” said Catherine Gore, president of Biossance. “We’ve put our focus on creating fact-based content that cuts through the jargon and addresses the biggest questions and concerns voiced by consumers in a rapidly growing – and increasingly complex – segment of the beauty industry. It’s about helping them make better, cleaner choices for their best skin that still fit their lifestyle.”
Leveraging Biossance’s expertise in highly effective, sustainable beauty through biotechnology, The Clean Academy will educate about clean beauty through an interactive curriculum of fun and engaging video content, experiential events and a passionate community of industry experts. Guided by Biossance Brand Ambassador Jonathan Van Ness, as well as scientists, environmental activists and more, The Clean Academy content will attempt to simplify complex concepts and ingredients so that everyone has the power to make smart choices.
“I’ve always loved Biossance for their sustainability and how gorgeous their products made me and my skin feel and look, but this initiative took it to the next level for me,” added Van Ness. “Clean Academy is a great resource for the clean beauty community to separate fact from fiction, and I love that Biossance is empowering their consumers to be educated.”
The Clean Academy on cleanacademy.com will continuously update content to address new developments in ingredients, clarify terminology and provide actionable advice for going greener in every area of life. The Clean Academy will also come to life in the coming months through community-driven events, social content and exclusive perks. Visit the website or the Biossance YouTube channel for more information.
