Watchmaker Original Grain just announced its latest collection of watches in collaboration with popular craft brewery New Belgium Brewing Company. As part of the collaboration, the collection’s watches are made with reclaimed wood foeder barrels previously used to age New Belgium’s craft beer.
“We’ve had a lot of success with our past Brewmaster collections, but the idea of partnering with a renowned beer brand for a new, one-of-a-kind collection had been brewing in our minds for a while,” said Ryan Beltran, Original Grain co-founder. “New Belgium’s reputation for not only producing world-class beers, but our brands’ shared belief in sustainability, made the brewery the ideal partner for this collection.”
The barrels are used for about 50 years before they’re finally retired, making access to the reclaimed barrels rare. Due to limited availability, only 500 watches were produced.
Each watch also features a black-face design, complete with New Belgium branding and Japanese quartz chronograph movement. Both brands, which advertise commitments to eco-friendly products, have designed each piece’s packaging to be repurposed into a four-bottle beer carrier.
The partnership is a natural fit for the brand as both Original Grain and New Belgium share similar missions of supporting the global community. Both companies partner with nonprofit organizations that give back to the planet, with Original Grain partnering with Trees for the Future and planting one tree for each watch sold, and New Belgium partnering with One Percent for the Planet, whose members contribute at least one percent of their annual sales to environmental causes.
You can view the collection here.