Engage, a mobile app that helps consumers select custom wedding rings, has launched its pilot apps. Users can discover a new way of shopping for wedding and engagement rings with at-home customization and design, curating every element from band and metal to diamond shape, size and clarity.
Using artificial intelligence (AI), the Engage app saves favorites as the user goes through the design and search process, acting as a virtual consultant. Users can even connect to their Pinterest account, allowing the app to develop smart recommendations for the buyer, showcasing ring band and diamond options to match the profile. To take it one step further, the app also captures the user’s preferences for price, style, shape and metal-type.
“Engage reinvents the digital toolset by creating advanced AI algorithms, enhanced by computer vision to recreate the consumer journey (UI/UX),” said Engage Founder Michael Pollak, chairman of Hyde Park Jewelers. “The platform analyzes thousands of data sets to challenge the existing pricing paradigm and then pairs it with social media profiles and UGC to deliver instant user results.”
