KVD Vegan Beauty, a 100% vegan and cruelty-free makeup brand, announced its national, omni-channel launch at Ulta Beauty. The partnership will include product exclusives, such as the Vegan Best Sellers introductory/value kit and a limited-edition, artist-designed makeup/fanny pack that will be a gift with any KVD VB purchase of $50 or more at Ulta Beauty.
“We are excited to continue the very strong momentum of KVD Vegan Beauty with expanded distribution to Ulta Beauty,” said Kristin Walcott, president of Kendo Brands. “This will allow us to reach new consumers, who have been asking us for years to come to Ulta Beauty. We can finally say, ‘We heard you, we are coming to Ulta Beauty, and we are bringing Tattoo Liner with us!’ This launch will be a key pillar of our already successful 2020 re-branding as KVD Vegan Beauty. Those efforts include Ulta Beauty, incredible products and marketing, new advocates, digital leadership and our partnership with Seophoras everywhere.”
After twelve years of exclusivity at Sephora U.S., the move to expand distribution into Ulta Beauty marks a new era for the brand to reach new beauty enthusiasts. Paired with a KVD Vegan Beauty rebrand, the launch at Ulta Beauty is an important milestone set to unleash new creative efforts at Ulta Beauty including a stunning, illustrative window campaign, new fixtures, engaging icons and digital assets designed by LatinX artist Ana Strumpf from Sao Paolo, Brazil. Strumpf is known globally for her high-profile cover illustrations that have graced the covers of many magazines in addition to her award-winning product and packaging designs.
“The Instagram countdown stunt included over 30 humans and animals alike, creating incredible buzz for consumers, new clients and beauty fans across the nation, all of whom share in the mass enthusiasm for KVD Vegan Beauty’s arrival at Ulta Beauty,” said Kelly Coller, KVD Vegan Beauty vice president of global marketing and public relations. “We were blown away by the full list of talent who participated.”
