New York-based ZeBrand is an algorithmic platform putting the power of big branding in the hands of startups and small businesses. Since its 2020 launch, 60,000 startups and small businesses have used zebranding.com’s in-depth logic to fully flesh out their brand design, packaging, mission, social graphics, logos, fonts and focus group feedback. The company is funded by Morisawa, Inc., in San Francisco, which boasts clients from Kodak and Soft Bank to Adobe and Fuji Film.
ZeBrand is a complete DIY brand generating tool that goes well beyond design with algorithmic logic that creates a complete brand strategy, brand identity and design for emerging businesses, comparable to what marquee brands like McDonald’s, Apple and Nike pay large brand agencies to do.
Efficient, simple, and cost effective, companies input detailed information about all aspects of their backstory, vision, target customer/client, personality, preferred colors, problems their company solves, and how they wish to communicate their message. ZeBrand’s artificial intelligence gathers this information and outputs that company’s complete branded blueprint package to rival that of large internationally known brands.
According to a recent Richtopia.com article titled, “How to Brand Like Apple, McDonald’s and Coca-Cola,” branding goes far beyond logo design. Internationally known brands work with large agencies to ensure their brand messaging is consistent across platforms, makes use of symbolic imagery to solicit an emotional response, tailors promotional messaging to specific demographics, uses visually appealing imagery, and tells an authentic story.
While graphic design apps provide clip art and templates, they lack the complete and consistent brand development capabilities that ZeBrand offers. Zebrand’s high level of brand identity development was created to be accessible to emerging companies that have the potential to change our world.
“ZeBrand’s aim is to make businesses grow by putting the same kind of branding strategies that large corporations use into the hands of our emerging enterprises,” stated ZeBrand’s founder, Ryo Kikuchi.
How ZeBrand Does It
- Strategy Boards – A series of exercises designated into five steps that takes you from reflecting on your business model to writing your brand messages and brand story
- Brand Coaches – 45-minute sessions with brand and marketing strategists to gain insight and knowledge
- Design Kits – Algorithms that find the optimum combination of all elements – logo, typography, imagery, color and more to communicate your brand
- Brand Assets – Downloadable templates and files so you can deliver your brand online – e.g. social media icons, logo files, website templates, presentation templates, brand guidelines
ZeBrand was created to give entrepreneurs, small businesses, and startups the means to make their vision real for the world to see through complete branding capabilities and brand identity that goes beyond design generation, and rivals the branding of larger companies.
